Packaging Tidbits

What is a color drawdown?

A color drawdown is a small sample of a specific color printed on the actually material used in production. Colors can look vastly different when printed on different materials. For examples, colors on natural kraft liners for corrugated boxes might appear duller compared to a bright white paperboard for folding cartons. This is a great way to see what your packaging colors might look like before committing to a large production run.

What is the difference between primary, secondary, and tertiary packaging?

Primary packaging is the first layer of packaging that directly encloses the product and preserves its quality. Examples include aluminum cans for soft drinks and beer, flexible pouches for roasted coffee beans and snacks, and bottles and blister packs for nutraceuticals.

Secondary packaging is the outer layer of packaging that protects the primary packaging and is designed to store multiple quantities of primary containers. It is often used for branding and labeling purposes. Examples include folding cartons for cosmetics, carriers for soft drinks and beer, and corrugated boxes for shipping. It's common to use multiple secondary packaging options, think large display boxes at Costco.

Tertiary packaging, also referred to as bulk packaging or transit packaging, is used for storage, distribution, and transportation of multiple secondary packages. Examples include pallets, crates, and shipping containers.

Updated on July 15, 2023


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